With this much brand recognition, Monster has been able to form strategic alliances with other companies, by supplying them with component parts. Companies such as computer manufacturer HP, automobile maker Chrysler and cell phone company HTC all use Monster's Beat by Dre speakers in some of their product lines. These companies recognize that Monster's popularity and superior audio can be a selling point for their products to consumers, giving them an effective niche advantage. However Monster is not just a producer in the business to business market, it is also a consumer. Since Monster does not make any raw materials, they must order them from another companies. Raw Materials such as copper wiring, rubber, plastic, dielectric to even special machinery use to make their high performance cables must be ordered from outside vendors. This practice is common with most manufacturers. Automobile manufacturers don't make steel or paint so they order it from company that do.
Friday, December 2, 2011
Chapter-7: Business Marketing
Monster Cable specializes in high performance. This makes their products a must have for business owners, since the company has always had a history of quality and reliability. Monster has a section on their web site dedicated to testimonials. These testimonies are from DJ's, Musicians, Sound Engineers, to even custom auto shop owners. Each profess the importants of sound quality, and that the only products they rely on to supply their businesses are from Monster. DJ's use Monster Cables when setting up their equipment at clubs, as well as Sound Engineers when hooking up speakers in stadiums at concerts or private studios. The owner of West Coast Customs a customs auto shop Ryan Friedlinghaus says he only uses Monster audio products for his cars.
With this much brand recognition, Monster has been able to form strategic alliances with other companies, by supplying them with component parts. Companies such as computer manufacturer HP, automobile maker Chrysler and cell phone company HTC all use Monster's Beat by Dre speakers in some of their product lines. These companies recognize that Monster's popularity and superior audio can be a selling point for their products to consumers, giving them an effective niche advantage. However Monster is not just a producer in the business to business market, it is also a consumer. Since Monster does not make any raw materials, they must order them from another companies. Raw Materials such as copper wiring, rubber, plastic, dielectric to even special machinery use to make their high performance cables must be ordered from outside vendors. This practice is common with most manufacturers. Automobile manufacturers don't make steel or paint so they order it from company that do.
With this much brand recognition, Monster has been able to form strategic alliances with other companies, by supplying them with component parts. Companies such as computer manufacturer HP, automobile maker Chrysler and cell phone company HTC all use Monster's Beat by Dre speakers in some of their product lines. These companies recognize that Monster's popularity and superior audio can be a selling point for their products to consumers, giving them an effective niche advantage. However Monster is not just a producer in the business to business market, it is also a consumer. Since Monster does not make any raw materials, they must order them from another companies. Raw Materials such as copper wiring, rubber, plastic, dielectric to even special machinery use to make their high performance cables must be ordered from outside vendors. This practice is common with most manufacturers. Automobile manufacturers don't make steel or paint so they order it from company that do.
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