The company I'm choosing to follow this semester is Activision. Activision (also known as ActivisionBlizzard inc.) is a console game publisher with positions in many categories a cross the entertainment software industry. The company began in 1979 with the video game Pitfall! for the Atari. They have since gone on to become the largest third party video game publisher in the world. Activision is home to many popular titles such as Guitar Hero, Spyro, Crash Bandicoct, as well as the Tony Hawk and hugely successful Call of Duty series. Their mission is to continue to be the largest most profitable and well respected interactive entertainment software companies of the world.
Web cited: www.activisionblizzard.com | en.wikipedia.org/wiki/Activision | cssmith2.iweb.bsu.edu/profile.html | www.neogaf.com/forum/showthread.php?t=398072
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