Chapter 15 Retailing

  Monster Cable products can be purchased at retail specialty discount stores that mainly supply electronic goods. Independent retailers like J&R Music and Computer World to major chain stores, such as Radio Shack and Best Buy are some of the locations where one can find Monster's products. At retail stores, sale representatives use sale tactics like suggestion selling. Suggestive selling is when a sales representative attempt to get a customer to purchase more items for their initial purchase. For example when I purchase my new HDTV for Best Buy, sales representative tried their best to sale my every accessory for my TV available.

   I was amazed by all of the product the store carried, and most were product from Monster. From HDMI cable for high definition viewing to surge protectors. Monster even has cleaners for the TV screens. The representative was very knowledgeable on the products and inform me of Monsters long standing history of excellents. The rep. would have sold me, but unfortunately I didn't have enough money(I also discovered that nothing repeals an aggressive sale person faster than saying no cash). This practice benefits companies like Monster, since they are in the accessory manufacturing business. To insure customer purchase monster products from an authorized dealer, Monster offers a lifetime warranty they call "Monsters Live Forever". Monster will replace customers defective Monster product only if it was purchased at one of their authorize dealers.

List of authorized dealers

   However, authorized dealers aren't limited to retail stores. They also have several option for non store retail shopping, such as online retailers such as Amazon.com and Bobizzo.com, to shop at home networks likes HSN.
   Monster also has a factory outlet store available on line were they sale their refurbished products at a discounted price. However there are some stipulations involved when purchasing from their outlets, namely the "Monster Live Forever" warranty doesn't apply. Instead of the lifetime warranty the company provides customers with a 90 day warranty. There is also a no return policy making all sales final. Costumers looking for a good deal may view outlets to be a good option minus the possibility of receiving a unwanted (and probably defective) refurbished item. Personally as a consumer, I would prefer to spend a little more to ensure my product is new, and protect with a life time warranty.