Chapter-11 Developing and Managing product

 As noted in chapter 11 of the MKTG text book, new products are important to sustain growth and profits for businesses. And with that said, Monster Cable continues to diversify their headphone line with the new and soon to be release NCredible line of headphone. The NCredible product line is a joint venture with entertainer Nick Cannon. NCredible should not be consider "new to the world" , but rather a revision to an existing line (namely Best by Dre), marketed to the youth. The NCredible line will feature the same signature Monster sound that is available with the Beats by Dre line, which caters to music with heavy baselines, however at a more affordable price ($70 to $170). The NCredible line will have it own unique design, such as lights that flash during playback for the NTune headset, and magnetic claps for the Neregy in-ear phones. When not use, the user can use the magnetic clap to form a necklace around their neck to, so they won't have to stuff the product in the pockets. The ear buds will also feature the Monster signature tangle-free cables.

  As of now, the NCredible line is in the commercialization stage of the product development process, because it was recently introduce at this years CES convention. Nick Cannnon and Monster have both begun using word-of-mouth communication to raise interest by consumers for the line  via social media (i.e Monster's Twitter page) and interviews. In regards to the products life cycle, the NCredible is barely in the introductory stage, so it is going to be hard to tell how long this product will last. However, if the concept was to mimic the successful Beats by Dre line (but for kids), then it could be said that the PLC will last quite so time, since the Beats by Dre show no sign of decline. Monster has become a master at developing and managing their products. Their pairing of celebrity endorsement products with their quality sound is a tried and true method. They created a way to constantly reintroduce their brand to newer consumers. By creating a product aimed at younger audiences, Monster is able to ensure the company's legacy, by keeping future generation familiar with their brand. This is what I believe the purpose of the NCredible line is for.