Monster's brand fit the charactertics types of a specialty product. Their family brands can only be purchase at a few authorized outlets. Consumers are willing to pay higher prices in order to get the special quality that Monster's products offer. Their products are sought out by consumers that are serious about their own electronics as seen in a episode from Street Customs a show about car customizations. In the episode owner Ryan expresses his love for Monster's products and that it is the only audio cable they use in their custom cars assembly. Monster's product mix has great depth as noted in one of my earlier posting. When Apple announed its newest iPhone the 4S, Monster begin advertising a slew of their products that were already available, and compatable with the 4S. The same can be said with video game console to which Monster dedicated a portion of the website to. Monster product mix extend beyond just cable and headphones. Monster's line also includes screen cleaners, 3D glasses, ethernet networks and power surge protecters. Monster even paired with WestCoast Customs to create a car care line.
In order to stay current, Monster constently modify its products style and qualtiy by offering different variations to their products, such as with their M series of HDMI cables. Each cable while boast superior video quality, but varies in output capabilabity. The M650 HDMI cable ($90) caters to standard HD viewing while the M1000 ($150) line caters to hardcore gamers. And of course, Monster offer a cable that can do both functions and perform at a higher rate if the consumer is willing to spend a little more (Monster's M2000 priced at $200).
Style modifications are very apparent with Monsters headphone lines. The sound quality doesn't change, however the aesthetics changes with each models release, such as with singers Gwen Stefani's Harajuku Girls earbuds and Lada Gaga's Heartbeats.
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